objectives of Management
Each activity or business has specific and different objectives, but the problem remains is "what is the efficient way to achieve these goals". The common key to achieving the goals of the organization is "management".
the objectives of management can be classified into :
organisational objectives of management.
social objectives of management.
personal or individual objectives of management.
1-organisational objectives of management:
the management plays a role in achieving organisational objectives, to give a long life for the organisation more profits and a big part of the market.
Survival or continuity: Whatever the type and size of the organization, its main goal is to live more and continue to work for a longer period.
Profit: Another major goal for every economic company. The management working to find ways to maximize profits, reduce and cover costs.
Growth: With technological developments and the intensity of competition, the management must find the best methods to make the company grow and expand and be in the position of the attacker instead of being in the position of defender.
2- social objectives of management:
It is true that the company aims at profit, growth and continuity. But to achieve these goals the organization must create value and competitive advantage, or in other words the organization must achieve social objectives.
Quality quantity and prices of products: The management aims to create a balance between quality of product, quantity and prices.
Quality affects price and quantity
The quantity affects the price and quality
The price affects the quantity and quality
Therefore it must be balanced between them and give importance to all these factors.
Employment opportunities: The management must attract talent, and provide job opportunities for all segments of society and good management must provide the best conditions for workers. For example: In Google company, we will find the employee as if he were at home, there are inside the company who cares for their children and cares for their animals, and we find the places to sleep inside the company and take a hot shower.
Ecologic and friendly methods of production: Production in innovative, environmentally friendly ways that make society respect the company, and the company may benefit from government privileges and support.
3- personal or individual objectives of management:
The individual objective of management or personal objectives of management. It can be summarized below :
Taking care of the employees: because The employer is the engine of the institution and he must be taken care of as close as possible, By increasing their salaries, incentives, bonus, and other benefits.
Motivating and training employees to utilize their energies, and providing a good working environment for the employees.
The objectives of management work to achieving the best performance and results of any organization. Many managers are concerned with organizational goals and not concerned with social and individual goals, and this is a big mistake that makes them lose competent employees and lose customers.
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